20 tips for creating a kick-ass LinkedIn account! optimize networks & improve your profile..

I gathered a few great tips from across the web that will {hopefully} help you to create and maintain the best LinkedIn profile possible, forge a great network and find new opportunities.  Also, I included a snazzy little info-graphic from Top Dog Social Media  🙂 Hope the tips are helpful and if you have any suggestions, please share!!


1) Turn on/off your activity broadcasts (located in account & settings/privacy): I’m social but private (if that makes sense), so my first tip is for those who don’t want their information broadcasted every time you change a punctuation mark on your profile (updating/editing) or prefer job changes to be private. to be on the safe side, I also turn off “who can see your activity feed.”

2. Edit Or Remove Endorsements: LinkedIn introduced a new feature called Endorsements almost a year ago. Endorsements, which are found under the Skills & Expertise section of your profile, let your connections vote up the talents and proficiencies you’ve listed within your profile, as well as recommend new ones they think should be included. Your skills are then ranked and re-ranked based on the number of people who have voted on them

As popular as Endorsements appear to be — with more than 1 billion given to more than 58 million professionals, according to LinkedIn — some LinkedIn users don’t agree that they’re useful. Because many people accept LinkedIn invitations to connect with people they don’t know well, endorsements from these connections may be misguided, insincere, or incorrect. There’s even a Tumblr blog called Endorsement Bombing that highlights how endorsements are abused on some profiles by users voting up skills such as “roundhouse kicks” and “comedic timing.”

If you haven’t paid attention to this profile section before, the good news is there are three ways you can edit it. To remove individual skills from your profile, navigate to the main menu and select Edit Profile under the Profile heading. Scroll to the Skills & Expertise section and click Edit. Here, delete individual skills from your profile by clicking the X next to each one.

Your second option is to remove endorsements from select connections. This may be useful if you want to limit your endorsements to only the connections you know well and trust. To do this, click the Manage Endorsements tab to switch views. Click a skill, and then uncheck the box next to the contact you want to remove. When you’re finished modifying your endorsements, click Save.

Your third option is to remove the entire endorsements section from your profile. To do this, scroll to the Skills & Expertise section and click Edit. From the drop-down menu next to the option “Display your endorsements?” choose “No, do not display my endorsements.” Click Save.

By default, LinkedIn users receive emails when they have received an endorsement. Users who receive many endorsements from connections may find these emails annoying. The good news is you can opt out. To do so, navigate to your Privacy & Settings page, click the Communications side tab on the left (next to the envelope icon), and click Set The Frequency Of Emails. Then click Notifications to expand the options below it and find the Endorsements section. Select “No Email” and click “Save Changes.”

3) Vet groups before you join: Pretty self explanatory, but once you join, participate. Find the one or two groups that are most relevant to your goals (or customer base) and participate.

4) Apply for jobs on the go: One of the most common LinkedIn mistakes job searchers make is waiting too long to apply for a position, according to Lindsey Pollak, career expert and LinkedIn ambassador. But one of LinkedIn’s newest features makes applying for jobs more convenient.

This summer, LinkedIn launched a new feature that lets you not only search for jobs, but apply for them directly from your mobile phone. To get started, open your LinkedIn app and click the Jobs tab to search for a position. Every job listing will offer the option to either Apply or Save for later. Some may have an Apply On Company Website button instead; in these cases, the company requires you to apply on its corporate career site.

Once you click Apply, LinkedIn will let you know if parts of your profile are incomplete. You’ll have the option to edit your profile directly from the app before submitting your information. If your profile is already up to date, click the blue Next button on the top.

On the final screen, LinkedIn will prompt you to confirm your contact information, including your email address and phone number. Then simply tap the Submit button to complete the application process.

5)  Use LinkedIn to Generate your resume: While you can use your LinkedIn profile to apply to many jobs, there are still instances in which you need a hard copy of your resume. To generate one quickly based on your LinkedIn profile, give LinkedIn’s Resume Builder a try.

Once you connect the app to your account, it scans your profile to generate a preview of your resume. You can choose from a number of templates and edit any blank fields from right on the page. This app also saves your resumes and lets you share them or keep them private.

6) Use keywords to attract recruiters: Your LinkedIn profile should not be a place to showcase your extensive vocabulary. Instead, keep your language simple. Recruiters won’t search for a “passionate and clever wordsmith,” after all, but they will search for a “writer.”

“This one is an absolute science,” said LinkedIn’s Pollak. “Go to the job listing you’re interested in and look at the words they have used, then use those same words in your profile. You certainly don’t want to plagiarize the paragraph, but use your common sense to identify what’s important, then make sure those words are in your profile.”

To test whether you’re attracting the right people to your profile, look at the “Who’s Viewed Your Profile” statistics. In particular, check the listing of keywords that people used to arrive at your profile. If you don’t like what you see, adjust the way you describe yourself

7) Browse LinkedIn privately: If you’re looking for a new job, beware: Whenever you browse a LinkedIn member’s profile, that person is alerted along with details about you. How much information the person sees — whether it’s a vague description such as “IT manager at Microsoft” or your name — is up to you.

If you prefer to remain anonymous, navigate to your Privacy and Settings page and click “Select what others see when you’ve viewed their profile” under the Privacy Controls subhead in the Profile tab.

You can choose to have your name and headline displayed, agree to anonymous profile characteristics such as industry and title, or choose to remain completely anonymous. When you’ve made your selection, click Save Changes.

8. Add media:  LinkedIn now lets you upload images, videos, presentations, and documents to make your profile more engaging and show off your work. To add these to your profile, choose Edit Profile from the menu at the top. Under your Summary, Experience, and Education profile sections is a new icon: a square with a (+) symbol. Click this button to upload a file or add a link to a piece of content you want to share.

When you upload an item, a picture of your content will display with a prefilled title and description. To edit these fields, scroll to the media sample you want to edit and click the pencil icon in the lower-right corner. Click inside the Title and Description fields to edit the text, then click Save.

9) Put your own QR code on your business card: Direct people to your LinkedIn profile with a QR code on your business card. The next time you’re at a networking function, the people you meet can scan your QR code and instantly read your profile and connect with you. Here are a few QR code generators:

10) Make sure your photo remains current and professional. Think about choosing a black and white photo- stand out chica!

11) Make sure your HEADLINE is killer This is your elevator speech! Bang it out!!
12) What does your summary say about you: Your summary should make people want to know more about you. Think of a conversation over a glass of wine (only one..lol) with a business professional that you admire and would like to do business with. You’re relaxed, but on your game.

13) Download your network database: It’s always wise to safeguard your important information, and this list of names, titles, companies, and email addresses may also prove to be helpful for your marketing efforts outside of LinkedIn (subject to appropriate opt-in restrictions, of course).

14)  Save your best Advanced People Searches.  LinkedIn will send you a periodic email containing a list of people who meet your specific search criteria.  This function is like a 24/7 virtual assistant, and it’s free. So you may as well take advantage of this feature at least a little bit more.

15) Maximize your Professional Gallery: This is a great place to showcase your current best work. You can display video, audio, presentations, documents, and links to your best customer-focused resources.

16) Use the Alumni search feature to expand your network:  With just a few keystrokes, you can get a list of all the LinkedIn members who went to your school. It’s a great way to reconnect with old friends and make valuable new connections.

17) Pursue recommendations: Despite LinkedIn’s recent focus on endorsements, well-written recommendations are still the best way to boost your reputation on LinkedIn.

18) Follow a company you want to work for: If you follow a company on LinkedIn, you’ll receive updates from that company, including job openings. Sometimes those listings can come out far ahead of postings elsewhere. Even without advance notice, following a company demonstrates interest and helps you figure out if you know anyone with connections there.

19) Job Change Notifier (within your network): While a large LinkedIn network is beneficial, the real value comes from knowing what’s going on within that network, says Kelly Lux, the online communication and relationship manager at the School of Information Studies at Syracuse University in New York. According to Lux, one of the best tools available for LinkedIn, Job Change Notifier, keeps track of your network and alerts you whenever someone gets a promotion or moves to a new company.

“There are two scenarios that Job Change Notifier can help with,” Lux says. “First, you’ve had your eye on a job that a connection is now vacating. Second, one of your connections is now employed at a target company. Sending a note of congratulations in either of these instances, along with a mention of your interest in either the new or old company, may help you make the connections you need at just the right time.”

In either case, Lux says it’s important to move quickly because job changes present only a temporary window of opportunity. But also be tactful because you don’t know the circumstances of the job change. If you don’t hear back, Lux says to follow up in a week, since your connection may have been deluged with notes.

20) Add your LinkedIn profile link to your email signature:

If you’ve gone to the trouble of creating and maintaining a LinkedIn profile, it’s important to let people know you’re on the site. Many contacts will find you through your professional network, but one of the best ways to promote your profile is to link to it in your email signature.

“Most people don’t use that very important real estate,” says Caroline Ceniza-Levine, a career expert with SixFigureStart in New York. “If you put your LinkedIn URL in your email signature, every email correspondence essentially has your resume attached.”

Adding your LinkedIn profile to your signature line shouldn’t set off alarm bells with your current employers either, she says, pointing out that being on the site is an expected part of being a professional these days. Just make sure not to include it on your work account. However, if an employer sees a “flurry of activity” it may raise some eyebrows, she says.


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