From Seth’s blog:
I’ve spent the last two years teaching and speaking and writing about doing work that matters, engaging with our lizard brain and finding the ability to dance with uncertainty.
All those interactions have led to: What to Do When It’s Your Turn.
This new book is about leaping and fear and doing work that challenges. It echoes many of the ideas I’ve been writing about here for the last year or two, but it’s completely original work, all illustrated in four-color, in a new format that I haven’t seen used to create a book. Mostly, I wrote it to make it easier for my readers to encourage the change they’d like to see in the people around them (and in ourselves). I wrote it for you, and I wrote it for me, too, to help me get straight about what matters in doing work that makes a difference.
I’m trying to capture some of the energy I’m able to bring to a live engagement, and so far, the people who have read it have found it opens doors for them and pushes them to think differently about their work. And everyone has asked if they can have copies for friends. Hence this pre-order opportunity for my most loyal readers and those seeking to make a ruckus.
About the pre-orders: The book comes out in December. My plan is to distribute it horizontally, from reader to reader, from fan to fan, as opposed to top down via retailers and promotion. For that to work, though, I need a few thousand fans who are willing to take a chance on me and order a pre-pack. They’ll get the very first copies from the printer and have an easy way to share it with friends and colleagues. After a start like that, the book is on its own.
I’m announcing this now because I’m about to go to print and need to know how many to make…
My hope is that people won’t be able to resist sharing it, just as we enjoy sharing digital work online.
For many people, of course, they’ll prefer to wait, to see what others say, and to avoid being an early adopter. That’s fine. Books last.
But, if you’re up for it, I hope you’ll check out the video and dive in so I can make an intelligent decision about how many to print. Who knows, if this works, we’ll be able to make the change we seek happen even faster. Thanks for sharing.