An array of stunning girls walked the runway in the hope of winning a modelling contract in Rio de Janeiro yesterday.
The Jacare e Moda show was held in the Brazilian region of Jacarezinho and saw girls as well as some boys up to the age of 22 take part. All participants in the contest, called ‘the most beautiful among them’, were from the north zone of Rio.The community is one of many slums in Rio, and the fashion show in a favela helped raise awareness of the good the company is doing for the local area.
The entry requirement for attendees was a 1kg donation of non-perishable food for people in need, and the winning participant won a sought-after modelling contract.
Jacare e Moda (Jacare’s Fashion) is a fashion school and modelling agency that helps educate and empower locals who are interested in the fashion industry.
It describes itself as a ‘producer of fashion in the slums of North Zone of Rio de Janeiro’ on its Facebook page.
Models wait before the start of a fashion show thrown by Jacare e Moda in the Jacarezinho community yesterday
Jacare e Moda runs editorials in local publications and encourages north zone residents to get involved in its productions, in partnership with social programmes and local government. They often enlist councillors to assist on projects.
Girls and boys were encouraged to sign up for the fashion show yesterday, and registration closed on October 17. Minors were required to obtain permission from their guardian if they wished to enrol.
Recent competitions have included educational prizes such as a course in English.
Jacare e Moda also recently held a lecture with a local woman from the slums who has succeeded in fashion, named Gabi Monteiro, in which she helped encourage locals to be proud of their origin and conquer whatever they want.
A local councillor recently assisted on one of their projects in the region, where he lived for 28 years.
Around 1.6 million reside in the favelas of Rio.