Mischka Aoki known as “The HAUTE COUTURE” for children, is a High End Australian label that has fast becoming known around the globe for its exclusivity and exceptional craftsmanship, producing couture dresses for children with hundreds of hours craftsmanship to perfection.
Mischka aoki story began In September 2009, where we established and debuted our first collection in Australia during Perth Fashion Week. An overwhelming response resulted in amazing success and phenomenal growth for the brand and within a few short years, Mischka Aoki has proven itself as an International luxury brand for children and the collection is available in some of the world’s most prestigious department stores including Harrods London, Bergdorf Goodman New York, Saks Fifth Ave Dubai & Bahrain, TsUM Russia, Harvey Nichols London & Kuwait. And with the recently established Mischka Aoki office in Milan, it enabled the brand to further extend it’s global reach in Europe and the rest of the world.
Worn only by the distinguished customers who appreciates perfection and exceptional creation, Mischka Aoki always fulfill the seek of distinction, by providing our customers only the finest creation from industry leaders to Royal Families worldwide and frequently seen on the Hollywood Red Carpet and worn by Hollywood’s mini fashion celebrities.
An interview with Winnie gives us an insight into the wonderful world of Mischka Aoki and what really is involved in the creation of these magnificent dresses.
What made you decide to do ‘couture’ in the first place?
I think it is important to be true to what you love; that’s the only way you will create something unique. I have always loved and appreciated the intricate details and craftsmanship in couture fashion. The freedom to create something individually unique. exploring different techniques, processes and fabrics and the ability to concentrate on creating something beautiful is of most importance to me. Those who buy Mischka Aoki know they are buying a beautifully created. meticulously crafted, exceptional quality and one of a kind pieces.
Mischka Aoki is known as THE Haute Couture for children, what’s your perception on this, and how does it relate to your creation process?
I think there are many interpretations of the word Haute Couture. To me Haute Couture is high-end fashion that requires more skilful techniq ues and can take hund reds of man-hou rs on one dress alone. This technique is extensively adopted on a wide selection of styles on every collection. Creating these dresses requires an artistic eye for fine detailing as quite often no patterns/markings are used at all in the process. Every dress is unique. A Mischka Aoki dress can take 300 hours to produce with at least 8 people working on one. We source exclusive fabrics from all over Europe, and also create our own in-house designs. Every dress has some form of intricate handwork whether it be with embroidery or embellishments, etc.
What makes Mischka Aoki unique than any other brands in the market?
I believe that we offer something very unique and original, which no brand have successfully achieved. We are off ering people ready to wear Haute Couture dresses. which have been made adopting Haute Couture techniques, but available in regular standard sizing, eliminating months of waiting times. There is a niche of people who appreciate the fine detailing and time that goes into designing and creating these dresses and we want to make it more accessible for the childrenswear market.
So what is actually Mischka Aoki DNA and its positioning in the market?
Mischka Aoki is a premium luxury label for children. Consumers of our brand are fashion and design conscious people, with high disposable income and they are part of the in-crowd. When people buy Mischka Aoki they are buying exclusivity, luxury and unparalleled characteristic.
Future Plan on Mischka Aoki
Our aim was to translate the brand and its quality to our consumers, now that we have established ourselves in the market and our customers are familiar with who we are, I am confident we can successfully expand our collection with the introduction of more casual pieces and accessories.
We are also exploring expanding to new regions. Presently we have established ourselves well in the Middle East, UK, USA. Russia and some European countries, and now we are looking forward to further our reach to Paris, Milan and other fashion capitals of the world.
WINNIE – THE PRESIDENT AND FOUNDER OF THE BRAND TRANSFERRED HER VISION AND PASSION FOR FASHION INTO A UNIQUE VENTURE OF HER VERY OWN. A HIGH END COUTURE COLLECTION FOR CHILDREN. INSPIRED AND NAMED AFTER HER FIRST DAUGHTER – MISCHKA AOKI.
BORN IN INDONESIA AND LATER RELOCATING TO AUSTRALIA, WHERE SHE MET WITH HER FUTURE HUSBAND AND SETTLED. HER LOVE FOR FASHION AND LUXURY HAS ALWAYS BEEN VERY APPARENT IN HER DAILY LIFESTYLE, MAKING HER A PERFECT PERSON TO CREATE THE MOST EXCEPTIONAL AND LUXURIOUS DESIGN THAT COMPRISE ONLY THE HIGHEST QUALITY OF MATERIALS.
IN 2008 SHE HAD HER FIRST DAUGHTER MISCHKA. THERE ISN’T ANY CLOTHES AT THAT TIME THAT SHE THINK WAS GOOD ENOUGH FOR HER DAUGHTER, CLOTHES THAT REPRESENT STYLE AND LUXURY AT THE SAME TIME, AND SHE STARTED DESIGNING CLOTHES FOR HER DAUGHTER. THIS INSPIRED HER TO START HER NEW VENTURE – MISCHKA AOKI. IN SEPTEMBER 2009, WINNIE ESTABLISHED AND DEBUTED HER FIRST COLLECTION IN AUSTRALIA DURING PERTH FASHION WEEK. AN OVERWHELMING RESPONSE RESULTED IN AMAZING SUCCESS AND PHENOMENAL GROWTH FOR THE BRAND AND IN JUST A FEW SHORT YEARS MISCHKA AOKI HAS PROVEN ITSELF AS AN INTERNATIONAL LUXURY BRAND FOR CHILDREN AND AVAILABLE IN SOME OF THE WORLD’S MOST PRESTIGIOUS DEPARTMENT STORES WORLDWIDE.
RESPECTING THE TRUE CRAFTSMANSHIP AND ATTENTION TO DETAILS, HER DESIGNS ARE ALWAYS IMPECCABLE. WINNIE IS A PERFECTIONIST. EACH GOWN IS METICULOUSLY DESIGNED, CUT AND FINISHED. INVOLVED IN BOTH THE BUSINESS AND CREATIVE SIDES OF THE BRAND, WINNIE ALWAYS FIND THE TIME TO OVERSEE THE FINEST DETAILS ON EVERY DESIGNS, LEADING TO AN ALWAYS MAGNIFICENT AND LUXURIOUS RESULT.