Most people don’t think twice about the color nude as it pertains to fashion and beauty. The shade, meant to match the naked body, translates to a beige-tan tone that matches the majority — white skin.
The problem is not everyone who wants clothing or makeup that matches their skin-tone is white. Lingerie is one arena where excluding certain complexions can yield an awkward fashion faux pas. What color bra do brown-skinned women wear under that white T-shirt?
One U.K.-based lingerie start-up is offering a line of lingerie that answers that question. Nubian Skin is “redefining the word ‘nude’” with their skin-colored lingerie and hosiery for women of color.
“Despite the reality that women of colour have the same needs as all women when it comes to lingerie and hosiery…the industry simply doesn’t cater to us,” says a statement on the Nubian Skin blog.